The toys trade is the most recent department of
the SORIC.
In this business activity, once again, the SORIC
established quality partnerships with famous
worldwide manufacturers.
For
Reunion Island and Indian Ocean, the SORIC
is the exclusive agent and distributor of
the
following brands :
LEGO, duplo, primo,
system, first age toys, system, technic...
HASBRO, MB
educational games , Action Man, etc…
M.G.M. witch can
provide the largest offer of toys for
every age in France
Working with
the toys great names gives another vision of the
market based on the anticipation
and the selection.
The SORIC is the only one company in Reunion Island
working deep into this commercial side.
In a short time, the SORIC became the toys
specialist making the job that retailers
haven't the
time to do, as :
A new products
selection for the full year, from January to
Christmas.
A large stock offering 80% of each manufacturer
ranges, avalaible at any moment of the year, even
for the peak seasons.
Shops rousing, support in the shelves.
According to their
conceptual features, toy and gift are goods that
need a commercial approach,
very different from the other products. The SORIC
was able to optimize this approach in Reunion
because of its structure, its ability to work on a
large scale, and because of its very good knowledge
of the market.